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Carving Oregon Sunstone with Dalan Hargrave Preparation

Jewelry Television Sued for Selling Treated Gems

Marliese Weed has filed a $5 million class-action lawsuit accusing Jewelry Television of false advertising. The lawsuit also claims that the company allegedly sold treated gemstones without full disclosure.

In the class-action lawsuit, the complainant stated that her aim is to recover the money that she and thousands of other consumers spent on "gemstones fraudulently advertised and misrepresented by Jewelry Television as being a highly-coveted, extremely rare, all natural expensive gem that looks like Oregon sunstone, a rare feldspar with a vivid reddish-orange hue."

According to the plaintiff’s claims,  while Jewelry Television described a rare, red Labradorite in its sales pitch, the customers actually received "low-cost yellow or colorless labradorite that has been given a chemical 'facelift' to make it appear like the rare Oregon sunstone."

The suit was filed on behalf of plaintiff Marliese Weed and other individuals who bought green or red andesine-labradorite from Jewelry Television from Jan. 1, 2003 to date. Weed paid over $ 4,000 for andesine-labradorite at that time.

Weed claims that Jewelry Television obtained what it passed for andesine-labradorite for mere pennies per carat and then sold it for huge profits.

According to the lawsuit, this is in violation of U.S. Federal Trade Commission (FTC) regulations, according to which it is "deceptive and unfair to fail to disclose treatment of a gemstone when it has a significant effect on the stone's value.”

The suit also quoted FTC guidelines which state that calling a gemstone genuine, natural, precious or real when it is not is deceptive.

In an interview with Jewelry Television co-founder Jerry Sisk, he admitted that the gemstones are "heated," and stated that the network didn't realize that the stones were heated.

However Sisk claimed that the process did not affect the stone’s value: He is quoted as saying: "What you're buying is the color. And color rules when it comes to gemstones."
 
 Jewelry Television maintains that when one of its gemstone sources reported heat-treating its material, the company immediately reported the fact to its customers.

 

.Jewelry Television reported more than $400 million in revenues last year.

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How much is it worth a little oregon sun stone?

Oregon Sunstone gems in the U.S. are very rare and unique, offering the Shiller effect due to inclusions of copper, while the sun stone from India and elsewhere is due to inclusions of hematite. There is a difference in the value of significance of the two types such as Oregon Sunstone with inclusions of copper is much more rare and valuable. Prices, uses and value of the stone from the sun can be very different depending on the size and quality of individual gemstone. AJS Gems is your source for high quality gems of color around the world, available in Bangkok direct wholesale prices. Your gemstone Gems of the AJS is guaranteed to impress when set in jewelry, it is a mans ring bold, delicate ladies ring, necklace or earrings for sale as a matched set. Our loose stones are used to create the finest jewelry gem stone - you love positively adjust its loose cut gems in yellow gold Silver white or platinum jewelry. Discover the excitement of creating this unique ring Sunstone superior quality, outstanding set Sunstone Pendant, Stone, set Wedding, Sunstone bracelet or necklace specially created to be given as a gift for the love of your life. The creation of the finest jewelry begins with the search for best precious stones, gems and the best gems are found in AJS.

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